small steps - significant improvements
- Alfonso Papa
- Jul 9, 2024
- 2 min read
Recently, a client asked us to assist with a redesign project aimed at enhancing their acquisition and client advisory processes. While the project will eventually impact the entire company, the initial focus was on making incremental adjustments.
Reflecting on their successful history spanning over two decades, it became evident that their services and products had grown in both breadth and complexity. This increase in complexity was affecting not only client-facing employees but also impacting existing and potential clients. The entire value chain felt the strain, resulting in time-consuming processes and rising production costs.
Central to our project was their pitch book, which encapsulates the core message to clients. We recognized that this document needed to effectively convey their value proposition while addressing the complexities inherent in their offerings.
Our approach involved the active participation of all relevant stakeholders. We began by actively listening to understand the jobs they needed to accomplish, the pains they were experiencing, and the value they sought to create. This deep understanding was crucial in ensuring that our solutions were aligned with their needs.
We introduced a more interactive, modern, yet simple structure and message for their pitch book. The constructive collaboration between our teams was key to this success. It unleashed creativity and speed, transforming a standard pitch book into a client-centric, interactive guide that increases transparency of their services, avoids misunderstandings, and leads to greater efficiency.
Small and pragmatic steps can lead to significant improvements and tangible progress. What is your experience in managing large projects? How do you find the balance between achieving long-term goals and ensuring short-term progress?
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