Efficiency for the Benefit of the Client

The 2024 Asset Management Study, conducted by HSLU Lucerne University of Applied Sciences and Arts and the Asset Management Association Switzerland (AMAS), provides an in-depth analysis of the Swiss Asset Management industry, underscoring its substantial economic impact and remarkable growth.

Several key challenges for asset managers are highlighted, particularly the high expectations for sustainable finance and their responsibility in promoting climate protection and sustainability. Increasing regulatory demands are adding to cost pressures, making cost efficiency vital for maintaining profitability, not only in Switzerland but globally. Swiss asset managers also serve an international clientele, exposing them to both domestic and global regulatory requirements and client expectations.

“The asset management industry will become bigger, more socially relevant, greener, more private and less liquid, more regulated – and transformed by technology.” The asset management industry is intensely competitive, requiring efficient cost management to remain profitable. Given these high expectations, fostering client-centric business models is essential. Emphasizing value creation for customers meets their expectations while also reducing the increasing costs of developing unique selling propositions.

The asset management industry offers professional services that generate net investment income, support retirees' financial security, and contribute to the overall stability of the Swiss economy. This high-quality service and fulfillment of expectations come at a price, which cannot be met by low-cost discount services. Customers are willing to pay a fair price for the assurance that their expectations are met, and value is delivered beyond being the first, the best, or the cheapest. The asset management industry will become more client-centric.

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